Project Story: Product Launch

China based manufacturer TinyLogics partnered with a Florida based distributor to launch their smart pillbox product across the United States. The team at Solstice was engaged to create the conversion campaign.

We:

  • Researched top keywords for adults caring for aging parents

  • Developed audience profiles and messaging

  • Produced a series of video and digital ads, along with a conversion landing page

  • Implemented a programmatic media campaign to reach the target audience across the country (and across the web)

RESULT:

98% ad completion rate

Product SOLD OUT within 14 days of campaign launch

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