The Solstice Method: Strategy. Stories. Systems.
We help organizations clarify what they’re trying to achieve, communicate it with intention, and build the systems that support it.
Many clients know the outcome they want — but aren’t certain about the path to get there.
That’s where we come in.
Our Process
Our work follows a simple, repeatable framework designed to create clarity, alignment, and momentum.
1. Define the Outcome
We begin by identifying what success actually looks like — not just deliverables, but real business outcomes.
That might mean:
More engaged employees
Clearer onboarding and training
Stronger sales conversations
Better alignment across teams
We don’t assume the problem. We define it together.
2. Craft the Strategy
Once the outcome is clear, we build the strategic path to get there.
This often includes:
Stakeholder and team interviews
Process and communication audits
Prioritization of what matters now (and what doesn’t)
The result is a clear, shared direction leadership can align around.
3. Shape the Story
Strategy only works if people understand it.
We translate strategy into clear, human communication that resonates with the right audiences — internally and externally.
This may include:
Leadership messaging
Internal narratives and training stories
Sales and customer-facing messaging
Clarity builds confidence. Confidence drives action.
4. Build the Systems
This is where our work becomes sustainable.
We help organizations build communication systems that don’t rely on memory, meetings, or constant reinforcement.
Examples include:
Onboarding and training systems
Sales enablement tools
Repeatable content and communication frameworks
The goal is alignment that lasts — not one-off campaigns.
5. Activate & Measure
We support implementation and help teams move from plan to action.
That might mean:
Launching internal or external initiatives
Rolling out training and enablement
Supporting teams through adoption
We focus on progress, traction, and measurable impact.
A Flexible Engagement Model
Our work often starts with a single, focused engagement designed to create clarity and momentum — and then grows from there.
Some clients engage us for a defined project.
Others continue with ongoing strategic and execution support.
Either way, our role remains the same:
to help define the strategy, tell the story, and build the systems that support it.
Our Clients Say
“The work from Solstice was of exceptional quality and a valuable asset for our marketing efforts. I had a vision . . . but their interviews took us in a much better direction and were an invaluable part of the process. The project would not have been as effective without their keen insight. I highly recommend their services!.”
— Micheal Riehn, Director of Marketing, ThrottleNet“I am consistently and repeatedly impressed with how we can have a conversation about our vision and the speed at which Solstice grasps that vision and turns into a compelling story.”
— Mark Steele, CEO, Craftsmen Industries“Highly recommend. My company has been using Solstice for various marketing and video needs for several years. The quality of their work is exceptional and everyone is an absolutely joy to work with. They remove the guesswork and deliver finished products in a timely manner.”
— Crystal Moyer, Head of National Accounts, Western Specialty Contractors
why it works
Strategy, story, and systems only work when they work together.
Most firms do one thing well.
We connect all three — creating clarity that amplifies performance across the entire organization.
It’s alignment, delivered intentionally.