Grounded in strategy, shaped through story, and sustained by strong systems,

Solstice helps expand access to age-friendly care education while honoring the human experience at its core.

Strategy

Expanding Reach Through Well-Produced Video Content

Solstice has partnered with the SLU GWEP program over multiple years to help extend the reach and impact of their work through high-quality, thoughtfully produced video content.

What began as support for targeted communication needs has evolved into an ongoing collaboration—one focused on helping GWEP translate complex research, education, and clinical best practices into accessible, engaging content for diverse audiences.

Together, we’ve used video as a scalable communication tool to:

  • Support workforce education across disciplines and regions

  • Expand access to age-friendly and dementia-friendly care concepts

  • Engage professional, academic, and community audiences

  • Maintain consistency and quality across grant-funded initiatives

The strategy remains active and adaptive, growing alongside GWEP’s mission and expanding scope.

Documentary: “Centering Care Around What Matters”

Stories

Evolving Stories Across Education, Research, and Human Experience

Over the course of our partnership, Solstice has supported a wide range of storytelling needs—each designed to serve a specific purpose while reinforcing a shared mission.

Training Videos

Across multiple years, Solstice has worked with the GWEP team to produce training-focused videos that support workforce education in aging and dementia-friendly care. These assets are designed for longevity and reuse—delivering clear, practical guidance that can be integrated into ongoing education and training programs.

Research-Centered Content & Hybrid Livestream Support

As the partnership grew, Solstice expanded its role to support research-centered storytelling and hybrid livestream production. This work helped extend the reach of GWEP programming beyond physical events—allowing research, insights, and discussion to reach broader audiences while maintaining a polished, professional experience for both in-person and remote participants.

Documentary-Style Storytelling

More recently, Solstice collaborated with GWEP on a documentary-style film centered on What Matters, one of the core pillars of the 4Ms of age-friendly care. This project reflects the continued evolution of our work together—moving beyond instruction to highlight lived experience and the human impact of person-centered care.

Each story builds on the last, creating a growing library of content that supports education, connection, and understanding.

Training: “What is Dementia?”

Systems

Supporting an Ongoing Partnership With Reliable Production Systems

Sustaining a multi-year collaboration requires more than creativity—it requires systems that work.

Solstice partners closely with the GWEP team to manage:

  • Complex stakeholder coordination

  • Demanding grant and reporting cycles

  • Shifting timelines and evolving priorities

  • A consistent standard for story, accessibility, and production quality

By developing and refining production workflows over time, we’ve created a system that supports ongoing collaboration, not one-off projects.

These systems allow GWEP to:

  • Reliably produce professional content year over year

  • Adapt storytelling to new initiatives and audiences

  • Meet partner and funding requirements without sacrificing quality

  • Continue expanding their video efforts as programs grow

Previous
Previous

Internal Alignment

Next
Next

Tradeshow ROI