When Forbes ranks a marketing tactic as high on the list of “must haves“, it might be time to consider it. Explainer animations have been playing an increasingly vital role in businesses across industries, and with great reason. You have products, processes, and solutions that are amazing, increase profits and productivity, solve problems, and provide tremendous value to your customers. So what’s the issue? Before they’ll buy (and certainly before they will pay the premium that you so obviously deserve) they need to understand exactly WHY your product/process/solution is the exact thing they are looking for. Enter the Explainer animation – 60-90 seconds that succinctly describes your value in a fun and engaging way.
Explainer animations come in a wide variety of shapes and sizes. If you can think of it, you can create an animation of it. So how do you know which to choose?
As a director, I always believe that the simplest solution is the right solution. Don’t ask your audience to make leaps, or to try to guess at what exactly your product/process or service is. Don’t build your animation out of stock assets that could apply to any other business in your industry (or for that matter, in any other business period). And don’t try too hard to be funny or cute. Yes, entertaining your audience is great. But the business executive who chooses to click play on your explainer video does so for one reason only – she wants to know why YOUR solution is the best way to solve HER problem. Don’t distract her from that mission.
And keep in mind that your target audience (which we in the business like to call BUYERS) could easily choose to watch your video in a situation where the sound is poor or even non-existent. Having a great script, voiceover and music or sound effect track is important, but your explainer video can not depend on sound to deliver your message. The visual story must be strong enough to carry the central message without sound.
A daunting task? Great explainer animations follow a tight production process, and like any finely honed craft, is best approached with the help of a professional team. But should this scare you away? Heck, no! Choose a production company whose work you enjoy, who have pieces in their portfolio that make you say “That’s a really great product/process/service!”. They will guide you through the process, making it easy and fun, and leaving you with an amazing explainer video that increases conversion rates over and over and over and over again.
Like our work? Think your business would benefit from our expertise in explainer animations? Let’s schedule a time to talk!