Through a long-term partnership and ongoing collaboration, Solstice helped MMCI shift how warehouse automation is understood—
moving the conversation from individual technologies to scalable systems that support efficiency, flexibility, and growth.
Strategy
Solstice’s relationship with MMCI Automation began with a single explainer animation—created to clarify how one component of their automation approach fit within a larger, integrated system.
MMCI designs and implements end-to-end automated solutions for warehouse and distribution centers, helping organizations optimize labor, maximize existing floor space, streamline order fulfillment, and build automation strategies that scale with business growth.
Early on, we identified a core sales challenge: many prospective customers were “looking for a robot,” when what was actually needed was a holistic view of automation—one that considered systems design, technology integration, implementation, ongoing maintenance, and long-term operational support.
The clarity and impact of that initial animation led MMCI to expand Solstice’s role into a multi-year marketing and sales communications partnership, focused on supporting a consultative, systems-driven sales process. While the relationship has evolved over time, Solstice continues to support MMCI in an on-demand capacity, remaining a trusted partner and strategic resource.
Stories
Over four years of close collaboration, Solstice worked alongside MMCI’s General Manager and Sales Lead, effectively operating as an embedded creative and strategy partner.
We worked directly with sales leaders across departments, allowing us to build messaging and tools grounded in real conversations with prospects and customers. That proximity helped shift how automation was discussed—from individual components to integrated systems designed to support growth.
Key storytelling initiatives included:
Video Content
Company and capability stories positioning MMCI as a full-service automation partner
Case studies and testimonials highlighting real-world implementations
Technology explainers showing how multiple technologies work together
Content focused on DCX, MMCI’s proprietary software—the “brains” that orchestrates and optimizes their automation systems
Sales & Marketing Communications
Email campaigns for general and segmented audiences
Cut sheets and system summaries tailored to different buyer needs
Reusable templates for emails and sales collateral
On-demand sales presentation assets, including short video clips and PowerPoint slide design
Digital Channel Support
YouTube and LinkedIn optimization and ongoing maintenance
Content structured to support long sales cycles, trade shows, and follow-up conversations
Each asset was designed to support clarity, credibility, and momentum throughout the buyer journey.
Systems
To support MMCI’s long, consultative sales cycle, Solstice developed repeatable systems that functioned like an in-house team—while remaining flexible enough to support evolving needs.
This included:
Clear messaging frameworks that reinforced MMCI’s system-level value
Organized asset libraries for on-demand sales use
Fast-turn creative support aligned with active opportunities
Strategic marketing and sales consulting tied directly to pipeline activity
These systems helped MMCI:
Generate new, qualified leads
Reduce friction in a traditionally long sales cycle
Convert trade show conversations into signed contracts
Continue using and adapting content long after initial delivery
Today, Solstice remains in communication with MMCI and continues to provide on-demand support as needs arise—building on a foundation of trust, shared understanding, and proven results.