Through a Multi-year partnership, Solstice helped amplify the Construction Forum’s mission—
using strategy, story, and systems to drive industry-wide conversation and change.
Strategy
Building Visibility, Relevance, and Long-Term Sustainability
Solstice partnered with Construction Forum over a six-year period, supporting the organization as it expanded its mission, voice, and impact across the St. Louis region and the construction industry at large.
The Forum’s work sits at the intersection of industry, community, and culture—addressing not only construction-related issues, but the human realities that shape the workforce and the future of the trades.
From the outset, Solstice’s role extended beyond execution. The strategy focused on helping the organization:
Clarify and activate its brand
Communicate complex and often difficult topics with credibility and care
Engage a broad range of stakeholders across generations and roles
Build sustainable revenue and engagement models to support long-term impact
Over time, this strategy evolved alongside the organization—responding to new challenges, emerging priorities, and moments of urgency.
Workforce Development: “I am an Electrician”
Stories
Giving Voice to the Issues Shaping the Construction Industry
Across six years of collaboration, Solstice helped the Construction Forum tell stories that mattered—stories designed not just to inform, but to spark conversation, shift culture, and drive change.
Brand Development & Activation
In addition to supporting the evolution of the existing Construction Forum brand, Solstice developed and activated of an offshoot brand “Yeah, I Built That”—helping the Forum become recognized as a leader in workforce development throughout the region. This foundation allowed future campaigns and initiatives to feel cohesive, credible, and recognizable.
Video Campaigns on Critical Industry Issues
Solstice produced dozens of video campaigns addressing issues central to the health and future of the construction industry, including:
Suicide awareness and prevention
Substance misuse and how to address it within the trades
Workforce development and talent pipelines
COVID-era communication and rapid-response messaging
Systems change within the industry
Bridging generational differences in the workforce
Promoting the St. Louis region as a place to build careers and businesses
Each campaign was grounded in real voices and real experiences—balancing honesty with hope, and urgency with respect.
Live, Streaming, and Hybrid Events
In addition to on-demand content, Solstice produced live, streaming, and hybrid events for audiences of up to 400 attendees—supporting forums, conversations, and industry gatherings that brought stakeholders together around shared challenges and opportunities.
Event:“10th Anniversary Celebration”
Systems
Supporting Consistency and Growth Over Time
Sustaining impact across six years required more than creative output—it required systems that could adapt as the organization and its mission evolved.
Solstice partnered with the Construction Forum to:
Establish repeatable content and campaign workflows
Support consistent storytelling across platforms and initiatives
Provide ongoing strategic consulting related to revenue, sustainability, and growth
Offer guidance on sales and sponsorship messaging aligned with mission and values
By organizing strategy, content, and delivery into reliable systems, Solstice helped the Forum remain responsive in moments of change—while maintaining clarity and continuity over time.