Video and Messaging Strategy

Let’s face it—attention spans are shorter than ever, and grabbing (and keeping) your audience’s interest is no easy task.

Video is one of the most engaging ways to tell your brand’s story, explain complex ideas, and connect with customers on a personal level.

Whether it’s a product demo, a behind-the-scenes look, or a customer success story, the right video content makes your brand more relatable and memorable. Pair that with clear, consistent messaging, and you’ve got a winning combination that builds trust and keeps your audience coming back for more.

But great content isn’t just about looking good—it’s about driving real business results. A strong strategy helps you reach the right people, spark interest, and turn views into action. Whether your goal is more leads, higher conversions, or stronger customer loyalty, an intentional approach to video and messaging ensures your efforts pay off. Plus, well-optimized videos boost your visibility online, making it easier for people to find and engage with your brand.

When done right, video isn’t just content—it’s a powerful tool that helps you stand out, connect, and grow your business.

Whether you work with an in-house video crew, an independent contractor, or engage a firm like Solstice, a well-designed strategy is key to a successful campaign,

Our Strategy Design Package includes:

• Deep-Dive Discovery Sessions to outline your business goals, challenges, and opportunties

• Ideal Client Persona Design

• Messaging Strategy

• Full Sales Cycle (Awareness, Consideration, Decision, and Advocacy Stages) Content Outline

• 12 Month Distribution Strategy

• Ready to Produce Plan