What started as one-off projects grew into a trusted partnership—
built on results, shared understanding, and the confidence to walk side by side as IMI continues to grow.
Strategy
Growing the Relationship as the Business Grows
Solstice began working with what was then icon Mechanical in 2018, initially supporting individual video projects as the company continued its rapid growth as an MEP design/build firm.
What started as a series of one-off projects quickly revealed something deeper: a shared understanding of the company’s culture, values, and long-term vision. As trust grew and results followed, the relationship naturally evolved—from occasional vendor support to a true project partnership.
As the organization expanded into IMI, a family of companies that now includes icon Mechanical, iSuite, iENG, and eagle Controls, with regional offices in Charlotte, Nashville, and Chesterfield and a growing flagship campus in Granite City, Illinois, Solstice’s role expanded as well.
The strategy became less about individual deliverables and more about walking alongside the organization—helping ensure that as the business grew in size, complexity, and geography, its story remained clear, aligned, and authentic.
icon Mechanical Brand Story, 2017
“Imagine Better”
Stories
From Individual Projects to a Shared Story
From the earliest engagements, Solstice worked closely with IMI’s communications leadership—first with the organization’s Chief Storyteller, and today with the Director of Marketing & Public Relations—building continuity and shared context over time.
That foundation allowed the work to evolve from isolated content pieces into a more comprehensive effort to document and communicate IMI’s true story and history.
Brand & Culture Storytelling
Solstice has produced video content across IMI’s family of brands, supporting clear communication of:
Core values and culture
The distinct role of each company within the IMI ecosystem
The shared history and momentum that connects them
These stories were designed for both internal and external audiences—helping teams see themselves in the larger narrative while clearly expressing who IMI is to the outside world.
Recruiting & Workforce Development
As the partnership deepened, Solstice supported a multi-year social media recruiting campaign, helping IMI attract talent by showcasing real people, real work, and real opportunity across the organization.
Training & Education
Solstice developed training content to support onboarding, operations, and safety—ensuring that growth didn’t come at the expense of clarity or consistency.
A key milestone in the partnership was the development of the iENG website where Solstice:
Advanced the iENG brand story
Designed and built the website
Wrote the majority of the copy
Because of the deep familiarity built over years of collaboration, Solstice was able to carry much of the storytelling and execution—allowing IMI’s internal teams to stay focused on their core business.
IMI Culture Story, 2023
“The icon Way”
Systems
Partnering Side by Side as the Organization Evolves
Over time, the relationship shifted from project-based execution to a more integrated partnership—one where Solstice operates side by side with IMI’s internal teams.
In the current phase of collaboration, Solstice is:
Producing safety training videos
Training IMI’s internal team on how to create clear, effective safety content
Supporting the evolution of the icon Mechanical brand story
Developing a new website aligned with the organization’s current scale and future direction
These efforts reflect a shared goal: build systems that support independence, consistency, and growth—while preserving the clarity and authenticity that defined the relationship from the start.