Project Story: Brand Development + Activation

Talent pipeline development for the construction trades presents a unique opportunity to create true systems change in a divided and diverse community such as the St. Louis region. Non for Profit Construction Forum partners with business leaders, organizations , and educators across the region through a Solstice developed brand, Yeah I Built That.

We:

  • Researched and identified ideal audience profiles

  • Developed brand name, images, video stories, and launch website

  • Created print materials and live event activation

  • Partnered with community organizations and business leaders to share brand message and assets

RESULT:

Leading regional brand for inclusive workforce outreach

Reaches 1000s of students each year

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Economic Development