When a client company changes leadership, that often marks a change of marketing and video providers. A new leader may bring a new vision, and, let’s face it, marketing and video people can sometimes get themselves stuck in a loop. Fresh faces promise fresh ideas.
So we were delighted when the Arts & Education Council renewed our contract for the annual Arts Awards honoree videos while the organization underwent some leadership restructuring. And even more delighted when they gave us the opportunity to us to bring fresh ideas to the production of the 2023 slate of videos. We had a lot of fun designing this approach to telling the stories of St. Louis’ vibrant and diverse community of artists and arts organizations, and, as always, love the opportunity to learn more about the artists, programs, educators, and galleries that make St. Louis a great cultural city.
I’m sharing one of my favorites here, if you’d like to learn more visit Arts & Education Council here.
As an international payment platform, PayRecs focuses on making banking transactions simple.
And when they reached out to us about incorporating video into their user experience, we recognized that simple is sometimes the best approach.
Working with their existing brand, we designed this explainer video, a series of How-To’s, and bank client specific overview videos to help PayRecs quickly, efficiently, and simply engage their users.
Whether you’re celebrating 10 years, 30, 50, or more, an anniversary is a perfect time to use video to tell the story of your company’s amazing foundation, growth, team, and customers.
An effective anniversary video not only celebrates the past, but ideally also demonstrates the processes, people, products and services that today’s customers, and future customers, can expect.
Reach for the skies . . .
When your firm has been innovating engineering, design, and construction for almost a century, why wouldn’t you “reach for the skies” with a first of its kind project like the World’s Tallest Modular Hotel, the AC NoMad, soon coming to New York? And when your incredibly talented team has the opportunity to share the story of this project to a wide audience, why wouldn’t you create a Project Case Study Video?
I’m proud to share with you this fantastic story of the innovation and expertise of our client, Epstein Global. And I invite you to share your success stories with us! We have a team on standby waiting to tell your story . . .
Your brand is more than just a logo.
It’s your culture. Your mission. Your vision. The way you present your business to the world.
A branding video tells the story of your brand in ways that your logo can only dream of.
Let your brand out of the box. Call us to begin crafting your branding video.
One of the most effective tools in your video tool belt is the customer testimonial.
These work on so many levels it’s surprising that not everyone has one (or three, or a dozen, or a hundred) of these essential videos yet.
Why? Let’s break this down:
1) You give the people you like, trust, and respect a chance to share their stories
2) You feature their business or expertise in some fashion in the video (a title, an image, a brand identity)
3) By working with a seasoned video company, you ensure that your clients and their businesses will look and sound amazing (and have a great experience doing it. SO much easier to talk to a good producer than to write a letter or other testimonial)
4) You give them the opportunity to connect with you and your business on a deeper level (people feel good about giving. Can we sing Kumbaya yet?)
And best of all, well messaged customer testimonial videos will give YOU qualified leads, controlled word of mouth messaging, and convert prospects into buyers.
Are you in the giving mood? Call us and we’ll help you spread the word!
When Forbes ranks a marketing tactic as high on the list of “must haves“, it might be time to consider it.
Explainer animations have been playing an increasingly vital role in businesses across industries, and with great reason. You have products, processes, and solutions that are amazing, increase profits and productivity, solve problems, and provide tremendous value to your customers. So what’s the issue? Before they’ll buy (and certainly before they will pay the premium that you so obviously deserve) they need to understand exactly WHY your product/process/solution is the exact thing they are looking for. Enter the Explainer animation – 60-90 seconds that succinctly describes your value in a fun and engaging way.
Explainer animations come in a wide variety of shapes and sizes. If you can think of it, you can create an animation of it. So how do you know which to choose?
As a director, I always believe that the simplest solution is the right solution. Don’t ask your audience to make leaps, or to try to guess at what exactly your product/process or service is. Don’t build your animation out of stock assets that could apply to any other business in your industry (or for that matter, in any other business period). And don’t try too hard to be funny or cute. Yes, entertaining your audience is great. But the business executive who chooses to click play on your explainer video does so for one reason only – she wants to know why YOUR solution is the best way to solve HER problem. Don’t distract her from that mission.
And keep in mind that your target audience
(which we in the business like to call BUYERS) could easily choose to watch your video in a situation where the sound is poor or even non-existent. Having a great script, voiceover and music or sound effect track is important, but your explainer video can not depend on sound to deliver your message. The visual story must be strong enough to carry the central message without sound.
A daunting task?
Great explainer animations follow a tight production process, and like any finely honed craft, is best approached with the help of a professional team. But should this scare you away? Heck, no! Choose a production company whose work you enjoy, who have pieces in their portfolio that make you say “That’s a really great product/process/service!”. They will guide you through the process, making it easy and fun, and leaving you with an amazing explainer video that increases conversion rates over and over and over and over again.
Like our work? Think your business would benefit from our expertise in explainer animations? Let’s schedule a time to talk!
