New Product Explainer Video

Brand awareness is a crucial aspect of any successful marketing campaign. And creating an explainer video to launch a new product can be an effective way to increase brand awareness.

Here are four key reasons why your video should communicate your brand story as well as your product features and benefits:

  1. Establishes Brand Identity: Your brand identity is the unique set of values, personality, and messaging that sets your brand apart from others. There are a lot of options when it’s comes to creating an explainer video, and unfortunately, many of them rely on regurgitating the same images for every company.  When you create custom branded visuals, you are establishing your brand identity and making it easier for customers to connect with your brand.
  2. Creates Emotional Connection: Emotions play a significant role in customer decision-making, and by telling your brand story, you can create an emotional connection with your target audience. This emotional connection can help to establish trust and loyalty, leading to long-term customer relationships.
  3. Differentiates from Competitors: In today’s crowded market, it’s essential to differentiate your brand from competitors. Don’t look like everybody else.  Set your brand apart and highlight what makes it unique and valuable to customers.
  4. Builds Brand Recognition: When your explainer video communicates your brand, you can help to build brand recognition. This recognition can make it easier for customers to identify your brand across different marketing channels and increase the likelihood of them remembering and engaging with you in the future.

Ready to get started?

Automation Client Testimonial

“One of the things that was really important to me is having someone that truly understands industrial”

Thank you, Mike!

Here at Solstice, we love industrial.  We love complex.  We love engineering.  And we’d love to help you tell compelling and effective video stories.

Want to learn more about what it’s like to work with us?  Click the video above and then let’s schedule a call.

Explainer Animation: Software Platform

As an international payment platform, PayRecs focuses on making banking transactions simple.

And when they reached out to us about incorporating video into their user experience, we recognized that simple is sometimes the best approach.

Working with their existing brand, we designed this explainer video, a series of How-To’s, and bank client specific overview videos to help PayRecs quickly, efficiently, and simply engage their users.


Expertise Video: Technology Company

Just saying the word “Digital” opens up an almost overwhelming number of possibilities.  With a slew of online platforms, new technology and updates introduced on what seems like a daily basis, and ever-evolving customer expectations, businesses can be seriously challenged just trying to keep up (not to mention while having time to focus on the “business” of the business).  We recently had the pleasure of telling the story of  RDA , a team of experienced digital wizards who help companies navigate and make best use of digital tools like Sitecore, Salesforce, and Shopify.  Click on the video to learn more.

And with the use of video for business growing by 261% (yes, you read that correctly) in just the past two years, saying the word “Video” also can be overwhelming.  In this recent “State of Video” report by Vidyard they found that the number one barrier for companies who would like to use more video but are not yet is not having a clear video strategy.

Like RDA, Solstice has a “problem first” approach to working with our clients.  We always start with strategy, and then turn to our deep bench of tools to design a best use of video to address our clients’ goals.

Are you stuck in the “no strategy” space as well?  Or maybe you have a strategy, but aren’t sure how to implement?  You’re not alone.  And we can help . . .

Product Animation: Manufacturer

Delivering the Future . . . Today

It’s more than a tagline, it’s a recap of this entire project.

When inventor and designer Jeremy High first approached us about creating a sequence of videos about his innovative new smart home product, he had a clear business concept, a plan, some great engineering files, and was prepping for his brand launch at CES 2022.  What he didn’t have?  A working prototype of the Fresh Portal.  (He does now.  Follow his story here to learn more.)

Enter the magic world of video and animation.  We worked with Jeremy’s team to define strong messaging for each of the 8 distinct audiences he had identified as early adopters, created scripts and storyboards that could maximize a start-up budget while appealing to sophisticated investors and decision makers, and managed a production schedule of location filming, green-screen studio footage, 3D animation, and stock footage to meet his CES launch deadline.  He reported back to us:

“Several times throughout the trade show I would approach people while they were watching the videos.  They would ‘shush’ me, finish watching, then we could jump right into a ‘what’s next’ conversation since they really understood the product and the company already.”

We love the great feedback, Jeremy!

Video and animation is an extremely effective tool for demonstrating products, explaining the features and benefits, and, in cases like this, for delivering the experience of a future product . . . today.

What’s next for your business?  And how can we help you bring it life?  Tell us here.


Investor Pitch Video: Healthcare Technology

Breathe easy . . .

We first worked with Dynaris a few years ago when they needed a 3D animation to demonstrate the benefits of their technology.  The company has grown since that time, and called again this summer in need of a rushed project – they had investor pitch opportunities and really needed a well-produced video.

The first project had worked out well – helping them open new doors and establish relationships that put their product into the hands of healthcare providers.  For this next one, they wanted a different approach, highlighting not only the tech but also the team behind it.

Their first question was: “This is different from our first project, do you work this way as well?”

And then, “How fast can we get it done?”

And our answers?  “Yes” and “How fast do you want it?”

We’ve designed our company to create a wide range of video, animation, marketing, and strategy projects on a timeline that works for you.  We’re nimble, creative, fun, and experienced.  Hey, that’s what we want out of our vendors, too!

Whether it’s an upcoming tradeshow, event, investor pitch, selection committee interview, you name it, you can trust Solstice to deliver a quality product with a simple process, on time.  With the Solstice team, you can breathe easy.


Project Case Study for Fabricator: Craftsmen Industries

When golfers like Tiger Woods, Jason Day, and Phil Mickelson will be lounging in your trailer, you want to make something really spectacular.

And when a client like TaylorMade is thrilled to hit the PGA Tour circuit in your creation, you want to make a spectacular video about it.

Word of mouth is one of the strongest forms of marketing for companies of all types and industries. And a well produced video testimonial creates word of mouth opportunities that last. That’s why we love when an innovative company like Craftsmen Industries invites us to create a video testimonial like this one.

Even better? When we receive a testimonial in return!

“I could not be happier.  You nailed it. The shorter version is 100% customer as it should be and he used the tag line perfectly. This would be an Olympic perfect 10.  Thanks to you and your team for such fantastic work.  You ROCK!  I hope you are as proud of this as we are with this production.  What an awesome testimonial.  Nice work.  Hugs and high fives all around. “ — Mark Steele, President/CEO

When you’re ready to spread the word about your happy clients, give us a call!

Product Demo Video: Consumer Product

For e-commerce, product demonstration videos are a must-have item.

They should be quick, simple, get right to the point, and, to state the obvious, accurately demonstrate the use of the product.

But can’t they also be fun? Eye-catching? And tell a memorable brand story?

When the inventor of the Wine-Tapa approached us to demonstrate how his product keeps your tasty beverage bug-free whilst you sip freely in the great outdoors, we did our typical research into the space. It turns out this category has several products all competing for the same dollars. And quite a few of those had product demo videos. So how to help our client stand out? Gather the Solstice Productions creative team, stir gently, and let simmer . . .

Want to know what we’ll dream up for your next video? Give us a call . . .

Branding Video: Technology Firm

“We look forward to our next project with Solstice!

We didn’t know quite how to tell our story in a short video. Amanda and her team were fantastic. They helped us focus on the right story line and created an incredible video that was exactly what we were looking for! We look forward to our next project with Solstice!”

Gina Brehmer, President and COO, Object Computing, Inc

Winner, 2017 Platinum Award for Animation, AVA Digital Awards

Process Animation: Manufacturing

“Solstice made my project painless.

I was very impressed with how they took a verbal vision and turned it into reality.  Their open minded attitudes to listening and implementing was very refreshing to deal with.  Their flexibility during the project really lets the most novice of marketing people complete a high level project.  I am already looking forward to more video creations in the future.”

Jay Ray – CEO Detector Technology

DeTech, Inc, a state of the art fabrication and production facility that specializes in Channel Electron Multipliers, Glass Extrusion & Fabrication and Motion Control Products, offers a unique manufacturing process that differentiates their product lines.  This Palmer, MA based business turned to Solstice Productions to produce a high-end 3D animation highlighting the manufacturing process and the unique features of DeTech CEM products.

The challenge?

Capture this highly technical and precise process in a visually compelling, simple to understand animation, and stay accurate to the devices, the process, and the technology.

The process?

DeTech, Inc shared an extensive PowerPoint presentation with the producers at Solstice, and provided engineering files (CAD), photographs, and technical language and expertise.  Solstice turned that information into a written script and storyboard, which was revised and then approved by the client.  A shorter, sample animation was provided first, ensuring to DeTech that Solstice could understand and accurately translate the information into moving images.  The expanded script and video was then produced.

The result?

Let us know what you think!  Would a 3D process animation be a good sales or training tool for your business?  Want to talk?  Contact me.