“One of the things that was really important to me is having someone that truly understands industrial”
Thank you, Mike!
Here at Solstice, we love industrial. We love complex. We love engineering. And we’d love to help you tell compelling and effective video stories.
Want to learn more about what it’s like to work with us? Click the video above and then let’s schedule a call.
As an international payment platform, PayRecs focuses on making banking transactions simple.
And when they reached out to us about incorporating video into their user experience, we recognized that simple is sometimes the best approach.
Working with their existing brand, we designed this explainer video, a series of How-To’s, and bank client specific overview videos to help PayRecs quickly, efficiently, and simply engage their users.
Just saying the word “Digital” opens up an almost overwhelming number of possibilities. With a slew of online platforms, new technology and updates introduced on what seems like a daily basis, and ever-evolving customer expectations, businesses can be seriously challenged just trying to keep up (not to mention while having time to focus on the “business” of the business). We recently had the pleasure of telling the story of RDA , a team of experienced digital wizards who help companies navigate and make best use of digital tools like Sitecore, Salesforce, and Shopify. Click on the video to learn more.
And with the use of video for business growing by 261% (yes, you read that correctly) in just the past two years, saying the word “Video” also can be overwhelming. In this recent “State of Video” report by Vidyard they found that the number one barrier for companies who would like to use more video but are not yet is not having a clear video strategy.
Like RDA, Solstice has a “problem first” approach to working with our clients. We always start with strategy, and then turn to our deep bench of tools to design a best use of video to address our clients’ goals.
Are you stuck in the “no strategy” space as well? Or maybe you have a strategy, but aren’t sure how to implement? You’re not alone. And we can help . . .
It’s more than a tagline, it’s a recap of this entire project.
When inventor and designer Jeremy High first approached us about creating a sequence of videos about his innovative new smart home product, he had a clear business concept, a plan, some great engineering files, and was prepping for his brand launch at CES 2022. What he didn’t have? A working prototype of the Fresh Portal. (He does now. Follow his story here to learn more.)
Enter the magic world of video and animation. We worked with Jeremy’s team to define strong messaging for each of the 8 distinct audiences he had identified as early adopters, created scripts and storyboards that could maximize a start-up budget while appealing to sophisticated investors and decision makers, and managed a production schedule of location filming, green-screen studio footage, 3D animation, and stock footage to meet his CES launch deadline. He reported back to us:
“Several times throughout the trade show I would approach people while they were watching the videos. They would ‘shush’ me, finish watching, then we could jump right into a ‘what’s next’ conversation since they really understood the product and the company already.”
We love the great feedback, Jeremy!
Video and animation is an extremely effective tool for demonstrating products, explaining the features and benefits, and, in cases like this, for delivering the experience of a future product . . . today.
What’s next for your business? And how can we help you bring it life? Tell us here.
We first worked with Dynaris a few years ago when they needed a 3D animation to demonstrate the benefits of their technology. The company has grown since that time, and called again this summer in need of a rushed project – they had investor pitch opportunities and really needed a well-produced video.
The first project had worked out well – helping them open new doors and establish relationships that put their product into the hands of healthcare providers. For this next one, they wanted a different approach, highlighting not only the tech but also the team behind it.
Their first question was: “This is different from our first project, do you work this way as well?”
And then, “How fast can we get it done?”
And our answers? “Yes” and “How fast do you want it?”
We’ve designed our company to create a wide range of video, animation, marketing, and strategy projects on a timeline that works for you. We’re nimble, creative, fun, and experienced. Hey, that’s what we want out of our vendors, too!
Whether it’s an upcoming tradeshow, event, investor pitch, selection committee interview, you name it, you can trust Solstice to deliver a quality product with a simple process, on time. With the Solstice team, you can breathe easy.
And when a client like TaylorMade is thrilled to hit the PGA Tour circuit in your creation, you want to make a spectacular video about it.
Word of mouth is one of the strongest forms of marketing for companies of all types and industries. And a well produced video testimonial creates word of mouth opportunities that last. That’s why we love when an innovative company like Craftsmen Industries invites us to create a video testimonial like this one.
Even better? When we receive a testimonial in return!
“I could not be happier. You nailed it. The shorter version is 100% customer as it should be and he used the tag line perfectly. This would be an Olympic perfect 10. Thanks to you and your team for such fantastic work. You ROCK! I hope you are as proud of this as we are with this production. What an awesome testimonial. Nice work. Hugs and high fives all around. “ — Mark Steele, President/CEO
When you’re ready to spread the word about your happy clients, give us a call!
They should be quick, simple, get right to the point, and, to state the obvious, accurately demonstrate the use of the product.
But can’t they also be fun? Eye-catching? And tell a memorable brand story?
When the inventor of the Wine-Tapa approached us to demonstrate how his product keeps your tasty beverage bug-free whilst you sip freely in the great outdoors, we did our typical research into the space. It turns out this category has several products all competing for the same dollars. And quite a few of those had product demo videos. So how to help our client stand out? Gather the Solstice Productions creative team, stir gently, and let simmer . . .
Want to know what we’ll dream up for your next video? Give us a call . . .
We didn’t know quite how to tell our story in a short video. Amanda and her team were fantastic. They helped us focus on the right story line and created an incredible video that was exactly what we were looking for! We look forward to our next project with Solstice!”
Gina Brehmer, President and COO, Object Computing, Inc
Winner, 2017 Platinum Award for Animation, AVA Digital Awards
I was very impressed with how they took a verbal vision and turned it into reality. Their open minded attitudes to listening and implementing was very refreshing to deal with. Their flexibility during the project really lets the most novice of marketing people complete a high level project. I am already looking forward to more video creations in the future.”
Jay Ray – CEO Detector Technology
DeTech, Inc, a state of the art fabrication and production facility that specializes in Channel Electron Multipliers, Glass Extrusion & Fabrication and Motion Control Products, offers a unique manufacturing process that differentiates their product lines. This Palmer, MA based business turned to Solstice Productions to produce a high-end 3D animation highlighting the manufacturing process and the unique features of DeTech CEM products.
Capture this highly technical and precise process in a visually compelling, simple to understand animation, and stay accurate to the devices, the process, and the technology.
DeTech, Inc shared an extensive PowerPoint presentation with the producers at Solstice, and provided engineering files (CAD), photographs, and technical language and expertise. Solstice turned that information into a written script and storyboard, which was revised and then approved by the client. A shorter, sample animation was provided first, ensuring to DeTech that Solstice could understand and accurately translate the information into moving images. The expanded script and video was then produced.
Let us know what you think! Would a 3D process animation be a good sales or training tool for your business? Want to talk? Contact me.
Ever heard that one from a prospective client? And then you kinda go “ummm . . . . “
We all know the buzzwords – “quality” “customer service” “value”. And let’s face it, we all know those attributes, while important, are really just the base standards you have to meet to stay in business.
So, how are you different?
Every company has an identity, a brand, a core – just like every business owner, every employee, every individual has an identity, a brand, a core. And at that core are the things make you, or your company, a true one of a kind.
Don’t be afraid to be authentic. You may think your engineers, craftspeople, admins won’t be good on camera. You are wrong! They are at the core of what you do, and they embody the brand better than anyone else. Let them shine!
Don’t overcomplicate. There are lots of fun and imaginative ways to create a video message. And those are great social media posts, ad campaigns, or greeting cards. But to showcase your true identity and your unique value, keep it simple and honest.
Don’t be nervous. A culture or core competencies video may feel like a pop quiz. But I have a secret – there are no wrong answers. This should be a fun, inclusive, and engaging process (after all, those are the ones that yield the best results).
When at your core you have an amazing team and service like our long time clients Western Specialty Contractors you want to show it off – and we’re always ready to help!
