Every video starts with a series of decisions, and those decisions lead to a script or a plan.
In the case of Labor Junction, our client wanted to be sure to communicate that his new online resource was consumer focused and easy to use. So one of our early decisions was to use the second person (“You”) voice in scripting.
Addressing your audience directly using the second person point of view is a great way to create an emotional connection. It makes your audience feel seen and heard, and gets them involved in the conversation.
When you use the second person, you’re not just talking at your audience, you’re talking with them. You’re acknowledging their unique experiences, and showing them that you understand where they’re coming from. It’s like you’re pulling up a chair and having a one-on-one chat with each and every person in the room.
And let’s not forget about the power of empathy! When you use “you,” you’re tapping into the emotions of your audience and really getting them to connect with your message on a deeper level. You’re showing them that you care, and that you’re here to help.
Delivering the Future . . . Today
It’s more than a tagline, it’s a recap of this entire project.
When inventor and designer Jeremy High first approached us about creating a sequence of videos about his innovative new smart home product, he had a clear business concept, a plan, some great engineering files, and was prepping for his brand launch at CES 2022. What he didn’t have? A working prototype of the Fresh Portal. (He does now. Follow his story here to learn more.)
Enter the magic world of video and animation. We worked with Jeremy’s team to define strong messaging for each of the 8 distinct audiences he had identified as early adopters, created scripts and storyboards that could maximize a start-up budget while appealing to sophisticated investors and decision makers, and managed a production schedule of location filming, green-screen studio footage, 3D animation, and stock footage to meet his CES launch deadline. He reported back to us:
“Several times throughout the trade show I would approach people while they were watching the videos. They would ‘shush’ me, finish watching, then we could jump right into a ‘what’s next’ conversation since they really understood the product and the company already.”
We love the great feedback, Jeremy!
Video and animation is an extremely effective tool for demonstrating products, explaining the features and benefits, and, in cases like this, for delivering the experience of a future product . . . today.
What’s next for your business? And how can we help you bring it life? Tell us here.
Back to School . . .
If the start of a new school year evokes feelings of anticipation, excitement, and opportunity imagine how it must feel to start an entirely new way of thinking about school. Our latest client, Ali Academy, is doing just that – taking the issues and opportunities of this particular moment in time and turning them into an institution designed to help the next generation of disrupters and innovators create positive and lasting change.
One of the biggest challenges innovators face is communicating what it is that makes their solution better, different, amazing, THE next great thing, etc. Enter video – hands down the most effective way to connect people to an idea.
Whether it’s a new technology with tremendous positive environmental impact, a building that will provide a safe and fun place for a community to gather, a healthcare device that extends life – whatever your innovation may be, today’s lesson can be summed up in 2 words: “Use Video”. And if you need any help innovating your video content, call us!
Before there is a business, there is a sequence of choices to be made:
What are we going to sell? To whom? What will set this business apart from any other company that also offers X, Y, or Z product or service? What will we charge?
Before there is a video, a similar set of choices need to be made:
Do we film, or use animation? What’s the tone of voice (serious, fun, inspiring, innovative, etc)? What do we want to accomplish? What is our budget?
And before there is dinner, we must ask ourselves: Pizza? Or tacos? Until now . . .
We had a lot of fun telling the “origin story” of Muerto’s Pizza, and we hope you have fun watching it!
The best businesses and the best videos come as a result of making some strategic choices along the way. The best dinners? Well, sometimes that can be left up to chance.
For e-commerce, product demonstration videos are a must-have item.
They should be quick, simple, get right to the point, and, to state the obvious, accurately demonstrate the use of the product.
But can’t they also be fun? Eye-catching? And tell a memorable brand story?
When the inventor of the Wine-Tapa approached us to demonstrate how his product keeps your tasty beverage bug-free whilst you sip freely in the great outdoors, we did our typical research into the space. It turns out this category has several products all competing for the same dollars. And quite a few of those had product demo videos. So how to help our client stand out? Gather the Solstice Productions creative team, stir gently, and let simmer . . .
Want to know what we’ll dream up for your next video? Give us a call . . .
People . . . people who need people . .
If you’re like most business owners, or managers, or executives, you know that the strength of your business relies on the strength of your team. Attracting and retaining the right talent, the best candidates for every position is crucial, time-consuming, and can become very expensive.
One of the most rewarding parts of my job is that I get to work with incredibly talented artists all the time, people who can take a vision, a concept, a script, a direction, add their own sensibility and expertise, and collaborate with a full team to deliver awesome video. How do I find these amazing people? I use video, of course!
Sure, you say, you’re a video company. What about me? Don’t worry, I am thinking about you. You, too, can use video to recruit incredibly talented individuals, those special few that bring the right skill sets, the right attitude, and the right commitment to making your company an even more successful and dynamic organization. But don’t take my word for it – Recruiting.com offers these 10 Reasons You Shouldn’t Recruit Without Video.