This is some groundbreaking information . . .
As in, information that you should have when you plan to break ground.
Whether it’s a new building, foundation work, a tunnel, a bridge, or really any other complex construction project, the data that the team at GEO-Instruments provides to their clients around the world is essential to a safe and effective work flow. And it’s not just “what” GEO provides that sets them apart, but also “how” they partner with clients throughout the life of a job. When we first met with the GEO team to plan a sequence of videos, it was clear that a demonstration of that “how” would play a key role in their video marketing strategy.
Enter the Process Video. By breaking a complex topic like Geotechnical instrumentation down into a sequence of smaller steps, we’re able to:
- Speak to a buyer base with varying degrees of technical knowledge
- Demonstrate the expertise of the GEO-Instruments team
- Create a feeling of comfort and familiarity with the people at GEO
And best of all, unlike even your very best, most dedicated business development person, a process video is at work 24-7, accessible to your potential buyer exactly when he, she, or they needs to know – “Hey, how will this work?” And that, my friend, is a groundbreaking approach to sales.