As a multi-generational family business, Aschinger Electric knows that the best way to build a strong business to build strong relationships. And that relationship building in 2021 looks a little, ok, A LOT, different than it did over 100 years ago when the founder rode the streets of St. Louis on a trolley car.
You can reach so many more people in the digital environment than you could ever hope to in pre-internet days. But “reach” does not mean “connect with”, let alone “build a relationship with.”
A smart video campaign can help move a contact to a customer in an organic way, building insight, trust, and relationship 60 to 120 seconds at a time, so that when your business development team calls they get a warm reception instead of a cold brush off.
A few tips:
Keep it short. Think of each video as building on another piece of your story, or as adding another brick onto the structure of your newly developing relationship.
Be authentic. When you showcase your real people working on a real project for a real customer, it’s easier for prospects to trust you with their real needs.
Be inviting. A video should be a lead-in to a great conversation, not a replacement for that conversation. Give your prospects a reason to want to learn more.
For more tips on putting video to work building your business relationships give us a call . . .