Video is the marriage of sight and sound, right? Moving images, music, voice, story. And when those separate elements come together in the right combination (or a right combination), magic happens. Audiences engage, are moved, and act. That’s the goal, anyway. And that’s why video is such a great investment, and grows in popularity at an increasing rate.
Why am I always a little surprised to find that clients are surprised to hear that we will hold auditions to find the right voiceover artist for their video(s)? Sound is 50% of the video, and the right sound makes a difference, doesn’t it? I don’t normally post “here’s why we’re a better choice” blogs, but indulge me as I pull back the curtains a bit.
Many video production companies pocket that budget for voiceover and have one of their producers, editors, camera operators, etc, record voiceover for their client projects. Why? It’s cheap (that person is already getting paid for another service). It’s easy (that person is already involved and available). And often those people have a totally fine voice, and perform the script in an acceptable way. So, what’s the problem?
Just as your business is not like every other business, your message is not like every other message. And the delivery of your message should not be just like the delivery of every other business’ message. Simple, right? A professional voiceover artist knows how to bring a unique quality to a script, how to take direction, and, most importantly, how to use “the illusion of the first time” (thank you, acting school) to reveal the message of the script in a powerful way. In theater, they say, “There are no small parts, only small actors.” In video, there are no small elements. Each component carries weight, and deserves the same level of attention.
Whether you choose to work with us, produce your video yourself, or engage another company, consider the little things, and how they can make a big difference.
Want to know more? Call me anytime . . .
