Ok, it may be more true this year than most, but I think it’s a universal truth that it just feels good to update your look. Whether it’s a new haircut, new outfit, or a new name, brand and logo, you just want to get out there and show it off!
Branding and messaging plans seem to be at the top of a lot of businesses’ list lately, and if you’re among the many who are ready for a fresh start, let me offer a couple of quick tips:
1) For existing companies, it’s important that your new brand builds on the foundation you’ve already established. That hard won experience is what will help your new brand great.
2) A brand should be authentic, and easily connect to what you do.
3) A brand should translate easily to visual and written messaging. Audiences shouldn’t have to connect too many dots between your brand and the solutions your business offers.
Looking for more tips, or ready to show off your own new brand? We’re here to help . . .
