Measuring ROI for Marketers

Marketers loooooove video content – in fact, a recent Wyzowl study finds that 88% of marketers state that video plays an important role in their marketing strategies.

For good reason – video can be engaging, clear, fun, beautiful, emotional, {add your descriptor here} like no other form of content can.  And with new tech like AR, VR, 360, interactive, and shoppable video on the rise, marketers of all types can dive into the video sandbox like never before and create something truly remarkable.

The challenge?  It often comes down to budget.  Yes, this is cool/funny/amazing/whatever.  But where are we going to allocate the money from?

We at Solstice Productions are so excited to launch our new ROI driven video strategies.  Tell us your goal.  

Let’s work together to define that all important audience profile.  

Let’s build video strategies that guide your audience along the buying journey.  

And let’s track Every. Single. Step along the way to refine, improve, and generate a trackable, scalable, and predictable return on every video dollar spent.

Want to know how?  



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A Cause for Celebration

What do Pepsi, the Milwaukee Bucks, and Solstice Productions Video have in common?  We were all just named Telly Award Winners this morning!

We’re proud to celebrate our Silver Telly Award for Non-Broadcast honoring KWAME Building Group’s 30th Anniversary Video.  Congrats as well to KWAME for 30 amazing years!

And what does Standing Partnership have in common with KWAME?  They also chose Solstice to help tell their 30th Anniversary Story.

Check out the video, and raise a glass in celebration.

 

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Measuring ROI for Marketers
Marketers loooooove video content – in fact, a recent Wyzowl study finds that 88% of marketers state that video plays […]
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To Script or Not to Script? That is the question asked by just about every business when they embark on […]
Happy Holidays!
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Happy Not-So Accidents

To Script or Not to Script?

That is the question asked by just about every business when they embark on a new video project.  There are some situations where a script is absolutely imperative to a good project, such as:

  • Animation of any kind:  An animation is most effective (and cost effective) when carefully planned, tightly scripted, and laid out in a storyboard before a single frame is created.
  • Training videos:  A well-planned script will ensure that your training content is clear, concise, and, most importantly, memorable.
  • Video ads under 60 seconds in length: whether you plan to use the ad on TV, in social, digital placement, or anyplace else, scripting will help deliver a big impact in a short amount of time.

If you’re planning any of the above videos, or any video where a script will be used, it is worth the investment to work with a professional scriptwriter (we have them on staff, if you’re looking).  Scriptwriting differs from writing newsletters, blogs, email drips, white papers, or any other content that is meant to be consumed by reading because of a very important distinction – scripts are meant to be watched (seems obvious, but if this isn’t what you do every day, it can really trip you up).

A great time to not script?  Any time you’re asking non-actors to appear on screen.  Writing a script is hard.  Performing a script in a believable way?  Hey, that’s why George Clooney makes the big bucks.

The approach that we recommend is:

  • Plan your video well.  Know what your outcome goal is, the key highlights of your story, and who can best help deliver those key points
  • Hire a professional interviewer to design and conduct on screen interviews (hint, hint.  We have those, too!)
  • Hire a professional story editor (yes, you know it, we have those on staff) to organize your interview soundbites into a strong story.

There are many “happy not-so accidents” that will come out of this approach, including:

  • Authentic soundbites that engage audiences
  • Interview subjects look and sound confident
  • Extra material that can lead to additional videos, such as this “Thank You” video we created as a value add when Conley Financial Group hired us to create a new merger announcement video.

Not sure how to approach your next video, or looking for some help?  You know where to find us.

Recent Posts
Measuring ROI for Marketers
Marketers loooooove video content – in fact, a recent Wyzowl study finds that 88% of marketers state that video plays […]
A Cause for Celebration
What do Pepsi, the Milwaukee Bucks, and Solstice Productions Video have in common?  We were all just named Telly Award […]
Happy Holidays!
The end of a year comes with a lot of activities, demands, last minute and not-so last minute things to […]
Happy Holidays!

The end of a year comes with a lot of activities, demands, last minute and not-so last minute things to attend to, and hopefully, the opportunity to reflect, to celebrate, and to prepare for the next one.

Here’s hoping you have a beautiful and joyful holiday season, and an amazing 2022!

Recent Posts
Measuring ROI for Marketers
Marketers loooooove video content – in fact, a recent Wyzowl study finds that 88% of marketers state that video plays […]
A Cause for Celebration
What do Pepsi, the Milwaukee Bucks, and Solstice Productions Video have in common?  We were all just named Telly Award […]
Happy Not-So Accidents
To Script or Not to Script? That is the question asked by just about every business when they embark on […]
With Singular Focus

This job continually reminds me that a focus on the little things can have a major impact.  It might be the placement of a tool, an award, or another object in the deep background of an interview frame.  An extra half second on a transition in an animation.  A properly placed word or graphic.  And suddenly a scene becomes more than the sum of its parts.

The same is true when we look at the many assets of our diverse community.  We recently had the pleasure of being invited to create a Hero Video for Eye Thrive, a St. Louis based non-profit that provides free eye exams and glasses to lower income kids throughout the region.  (You can learn more about Eye Thrive, and how to support them, here.)

A pair of glasses can seem like a little thing – until you meet someone like Dontrell, a 4th grader who opens the featured video by saying “I always wanted to see, ever since I was just a little kid.  But my mom said we couldn’t afford glasses.  Then the eye doctor showed up in a RV!”

That new pair of glasses is going to help Dontrell and thousands of kids like him focus better in school, perform better academically and athletically, and truly see and experience the world around them.  It’s a small thing with a huge impact for the kids, the schools, and the community.

Sometimes, like these kids who get their first pair of glasses from Eye Thrive, we realize that something is not quite right, not quite in focus, but we couldn’t say what it is until someone with experience puts the right lens up to our eyes and it all becomes clear.

Looking for some help putting your brand story into focus?  We’ve got the lens for that – give us a call.

 

 

 

Recent Posts
Measuring ROI for Marketers
Marketers loooooove video content – in fact, a recent Wyzowl study finds that 88% of marketers state that video plays […]
A Cause for Celebration
What do Pepsi, the Milwaukee Bucks, and Solstice Productions Video have in common?  We were all just named Telly Award […]
Happy Not-So Accidents
To Script or Not to Script? That is the question asked by just about every business when they embark on […]
Sharing the Facts
 

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Last month, we were invited to a meeting at the Construction Forum to discuss an important and personal issue – leaders in the construction industry are working to address concerns and hesitations amongst the workforce when it comes to receiving the relatively new COVID vaccines. Workplace safety is always at the top of the industry’s list, and, sadly, our St. Louis based construction industry lost more than a few members during the pandemic.

Led by Thom Kuhn, CEO of Millstone Weber, the Forum quickly sprung into action and assembled a team of collaborators. An incredible 26 individuals signed up to join us for one day of filming and to share their COVID story, facts about the vaccine, or their own vaccine experience. The overall approach is one of addressing concerns, sharing facts, and coming together as a community to help us all recover and get back to “normal”.

From the inception, this has truly been a team effort, with contributions from Washington University, the CDC, STL Carpenters, McCarthy, STL/KC Laborers, SIBA, KWAME Building Group, Excel Business Systems, and the generous support of Thom Kuhn.

Now, we’re asking you to join the team. If you find this information helpful and relevant, please share.

Check out the full initiative at VaxFactsSTL.com.

Recent Posts
Measuring ROI for Marketers
Marketers loooooove video content – in fact, a recent Wyzowl study finds that 88% of marketers state that video plays […]
A Cause for Celebration
What do Pepsi, the Milwaukee Bucks, and Solstice Productions Video have in common?  We were all just named Telly Award […]
Happy Not-So Accidents
To Script or Not to Script? That is the question asked by just about every business when they embark on […]
A Strong Choice

What do you do when your concrete structure is showing signs of wear? Reach out to an SRS trained contractor, of course! (such as our friends and clients over at Western Specialty Contractors)

And, what do you do when a large portion of your business development and sales time is spent on explaining what it is that your product or service actually does?

A short, well-messaged Explainer Video is always a strong choice.

So, what makes an Explainer Video an Explainer Video?

1) It answers a prospect’s most common questions in a clear and concise manner

2) It demonstrates the features and benefits of a product or a service

3) When well presented, it leads to a “how do we get started?” sales conversation instead of a “now what is this?” exploratory conversation.

Simply put, an explainer video helps good prospects qualify themselves and saves sales and business development teams hours of time. And they are kind of like potato chips – once you have us produce one, you’ll be ready to come back for another (and another and . . . )

Have any questions about how Explainer Videos might work for your business? Give me a call . . .

Recent Posts
Measuring ROI for Marketers
Marketers loooooove video content – in fact, a recent Wyzowl study finds that 88% of marketers state that video plays […]
A Cause for Celebration
What do Pepsi, the Milwaukee Bucks, and Solstice Productions Video have in common?  We were all just named Telly Award […]
Happy Not-So Accidents
To Script or Not to Script? That is the question asked by just about every business when they embark on […]
Women’s Work

The best kind of marketing, and the best kind of video, has a very specific audience and knows exactly what it aims to do. Case in point – long time client and collaborator Construction Forum tackles the challenges facing the construction industry as a whole by designing niche content and campaigns. You can’t influence all of the people all of the time. But you CAN (and should) consistently engage all of your potential audiences in ways that matter to them.

Next Tuesday, April 27th, Construction Forum presents a panel on construction careers for women under their Yeah I Built That platform. Aimed at female students in middle and high school, this is one of many tactics the organization will undertake in an effort to recruit the next generation of construction workers.

When you break your Big Hairy Goals down into small, digestible bites, you start to see results quickly. And when you break your “I want to do video but I don’t know how to start” goal into targeting one very specific opportunity at a time, you’ll see results there as well.

Know someone who would like to learn more about the construction industry? Register here.

Need some help identifying your next video opportunity? Reach out anytime . . .

Recent Posts
Measuring ROI for Marketers
Marketers loooooove video content – in fact, a recent Wyzowl study finds that 88% of marketers state that video plays […]
A Cause for Celebration
What do Pepsi, the Milwaukee Bucks, and Solstice Productions Video have in common?  We were all just named Telly Award […]
Happy Not-So Accidents
To Script or Not to Script? That is the question asked by just about every business when they embark on […]
On the Job

As a multi-generational family business, Aschinger Electric knows that the best way to build a strong business to build strong relationships. And that relationship building in 2021 looks a little, ok, A LOT, different than it did over 100 years ago when the founder rode the streets of St. Louis on a trolley car.

You can reach so many more people in the digital environment than you could ever hope to in pre-internet days. But “reach” does not mean “connect with”, let alone “build a relationship with.”

A smart video campaign can help move a contact to a customer in an organic way, building insight, trust, and relationship 60 to 120 seconds at a time, so that when your business development team calls they get a warm reception instead of a cold brush off.

A few tips:

  • Keep it short. Think of each video as building on another piece of your story, or as adding another brick onto the structure of your newly developing relationship.

  • Be authentic. When you showcase your real people working on a real project for a real customer, it’s easier for prospects to trust you with their real needs.

  • Be inviting. A video should be a lead-in to a great conversation, not a replacement for that conversation. Give your prospects a reason to want to learn more.

For more tips on putting video to work building your business relationships give us a call . . .

Recent Posts
Measuring ROI for Marketers
Marketers loooooove video content – in fact, a recent Wyzowl study finds that 88% of marketers state that video plays […]
A Cause for Celebration
What do Pepsi, the Milwaukee Bucks, and Solstice Productions Video have in common?  We were all just named Telly Award […]
Happy Not-So Accidents
To Script or Not to Script? That is the question asked by just about every business when they embark on […]
Something for Everyone

One of the most difficult questions I face nearly every day is “How much does a short video cost?”

So, in honor of the approaching Spring and the gradual re-opening of the economy and the travel industry, let’s approach that answer in a manner similar to the one you’ll soon take in planning your next vacation. How much does a vacation cost? Well, it depends.

We’ve recently completed these two videos for two very different travel destinations. Take a look and you’ll understand:

Although these two videos are very similar in length, that’s about where the similarities end. One uses aerial and cinematic footage, VoiceOver, and an elegant editing style that’s in keeping with the experience that our client Joe Lang Travel offers (shout out to Joe, book a trip with him!)

The other features hand drawn characters, Looney-Tunes style sound design, and the type of tongue in cheek branding that our good friends in Uranus, Missouri are quickly becoming famous for. Ready for a road trip on Route 66? This is a roadside attraction that is worth the stop.

Designing a video, and a video budget, has a lot in common with designing a trip.

Ask yourself:

  • What do I want as the final destination (what do I hope to achieve by taking on this effort)?

  • How can the video reflect the experience that I’d like associated with my brand?

  • What is my budget? (You shouldn’t plan a European river cruise if you’re working with a road trip budget – that’s an easy one)

  • Do I want the ability to create additional videos (or take additional trips) in the near future?

And then be sure to select a video team that you feel confident can help you to reach your destination in a style that supports your unique brand and comes in on budget.

Need help designing your next trip? Call Joe. Need help designing your next video? Call us anytime.

Recent Posts
Measuring ROI for Marketers
Marketers loooooove video content – in fact, a recent Wyzowl study finds that 88% of marketers state that video plays […]
A Cause for Celebration
What do Pepsi, the Milwaukee Bucks, and Solstice Productions Video have in common?  We were all just named Telly Award […]
Happy Not-So Accidents
To Script or Not to Script? That is the question asked by just about every business when they embark on […]