This is some groundbreaking information . . .
As in, information that you should have when you plan to break ground.
Whether it’s a new building, foundation work, a tunnel, a bridge, or really any other complex construction project, the data that the team at GEO-Instruments provides to their clients around the world is essential to a safe and effective work flow. And it’s not just “what” GEO provides that sets them apart, but also “how” they partner with clients throughout the life of a job. When we first met with the GEO team to plan a sequence of videos, it was clear that a demonstration of that “how” would play a key role in their video marketing strategy.
Enter the Process Video. By breaking a complex topic like Geotechnical instrumentation down into a sequence of smaller steps, we’re able to:
- Speak to a buyer base with varying degrees of technical knowledge
- Demonstrate the expertise of the GEO-Instruments team
- Create a feeling of comfort and familiarity with the people at GEO
And best of all, unlike even your very best, most dedicated business development person, a process video is at work 24-7, accessible to your potential buyer exactly when he, she, or they needs to know – “Hey, how will this work?” And that, my friend, is a groundbreaking approach to sales.
Reach for the skies . . .
When your firm has been innovating engineering, design, and construction for almost a century, why wouldn’t you “reach for the skies” with a first of its kind project like the World’s Tallest Modular Hotel, the AC NoMad, soon coming to New York? And when your incredibly talented team has the opportunity to share the story of this project to a wide audience, why wouldn’t you create a Project Case Study Video?
I’m proud to share with you this fantastic story of the innovation and expertise of our client, Epstein Global. And I invite you to share your success stories with us! We have a team on standby waiting to tell your story . . .
When golfers like Tiger Woods, Jason Day, and Phil Mickelson will be lounging in your trailer, you want to make something really spectacular.
And when a client like TaylorMade is thrilled to hit the PGA Tour circuit in your creation, you want to make a spectacular video about it.
Word of mouth is one of the strongest forms of marketing for companies of all types and industries. And a well produced video testimonial creates word of mouth opportunities that last. That’s why we love when an innovative company like Craftsmen Industries invites us to create a video testimonial like this one.
Even better? When we receive a testimonial in return!
“I could not be happier. You nailed it. The shorter version is 100% customer as it should be and he used the tag line perfectly. This would be an Olympic perfect 10. Thanks to you and your team for such fantastic work. You ROCK! I hope you are as proud of this as we are with this production. What an awesome testimonial. Nice work. Hugs and high fives all around. “ — Mark Steele, President/CEO
When you’re ready to spread the word about your happy clients, give us a call!
“So, how are you different?”
Ever heard that one from a prospective client? And then you kinda go “ummm . . . . “
We all know the buzzwords – “quality” “customer service” “value”. And let’s face it, we all know those attributes, while important, are really just the base standards you have to meet to stay in business.
So, how are you different?
Every company has an identity, a brand, a core – just like every business owner, every employee, every individual has an identity, a brand, a core. And at that core are the things make you, or your company, a true one of a kind.
Let’s get to the core of this situation with a handful of to-don’ts:
Don’t be afraid to be authentic. You may think your engineers, craftspeople, admins won’t be good on camera. You are wrong! They are at the core of what you do, and they embody the brand better than anyone else. Let them shine!
Don’t overcomplicate. There are lots of fun and imaginative ways to create a video message. And those are great social media posts, ad campaigns, or greeting cards. But to showcase your true identity and your unique value, keep it simple and honest.
Don’t be nervous. A culture or core competencies video may feel like a pop quiz. But I have a secret – there are no wrong answers. This should be a fun, inclusive, and engaging process (after all, those are the ones that yield the best results).
When at your core you have an amazing team and service like our long time clients Western Specialty Contractors you want to show it off – and we’re always ready to help!