Video is sexy, yes, but it can also be your most effective marketing and sales communication tool.

But how do you know?

If you’re like most businesses, you hire someone (maybe an internal team member, maybe a professional, maybe a friend who owns a camera), they produce some content for you, you put it on your website or your YouTube channel or your socials, and you “set it and forget it.”

But what if you knew which video content was generating more awareness of your company, which was leading to requests for more info, which was driving buying decisions, and also which just wasn’t connecting and should be dropped. Like any other business decision, having good data on your video content will lead better decisions (and better results).