“Today’s internet is built on video. Much more difficult to create well, far more impactful when it works.” – Seth Godin
Last year, video made up 70% of all online traffic. By 2020, that number is estimated to go up to 82%, according to a recent study by Cisco. The days of getting away with having that one “About Us” video on your homepage are behind us, my friend. And having no video at all? Doesn’t sound like the best choice, does it?
But, as online marketing guru Seth Godin so wisely states, video is much more difficult to create well than written forms of content. The time, the team, the talent. Not to mention the equipment – 4k, 3D, Creative Cloud, lights, lenses, camera, ACTION! Oh, and did we talk about that most important element? The Story!
Learn how trends in video marketing can impact your business.