Like the Bitrode family of products keeps the power running on a manufacturing floor, a good video campaign can keep the leads flowing into your sales team.
But video doesn’t only have a place at the top of that oh-so-important funnel. This new study conducted by Proposify shows that featuring images in your sales proposals can increase close rates by 26%. After studying thousands of winning sales processes, Proposify comes to this conclusion:
“Well-designed proposals with embedded video have an undeniable edge over the flat, one-dimensional documents from the competition.”
Types of videos in proposals can vary from Introduction videos like the example shown here to About Us, Product Demos, Explainer Videos, Testimonials, Project Case Studies, or any other video content that addresses the common objections that keep your sales team from winning opportunities.
Want our help energizing your sales process with video? You know where to find us . . .
