Summertime, and the shooting is easy . . .
For certain industries, the advantages of shooting video in the summer are clear. Agriculture, construction, engineering – anyone with outdoor projects can benefit from the (mostly) blue skies, the green of the trees, the increased hours of sunlight, and the variety of company projects that are likely to be under way.
But other reasons to consider a summer production schedule are:
1) Most productions last between 6-8 weeks, from concept to delivery. A summer shoot ensures that your video will be ready to plug into a marketing and distribution strategy in early fall, just as your prospects are preparing and committing next year’s budget.
2) You may have an indoor business, but you serve outdoor clients. Having the option of conducting customer testimonial interviews while those customers are on the job not only makes for a more dynamic and visually interesting video, but also places prospects right in the action, and having your prospects imagine themselves as your customers leads to a great ROI (and, let’s face it, is just great business.)
3) Busy travel schedules? Hey, no problem! Working with an experienced production team makes it east for you to stay productive and on track during the planning and editing stages of your video, and can even help you plan a production schedule that requires little of your time. From scripted videos that use voiceover and additional footage, to simple interviews planned and conducted in under an hour, your time commitment can be minimal and your ROI maximized. Video is one of the best turn-key marketing platforms available (and one of the most effective). Once you’re back in the swing of things, your video will be working to deliver qualified calls and prospects.
Chew on this – there’s no need to wait for the dog days to pass before boning up on your video strategy. Call us at 314-322-8599 to start your summer video project.