The Distribution Configuration

The Distribution Configuration

TV.  Company website.  Email signature line.  E-newsletter.  Blog.  LinkedIn Facebook Twitter YouTube.  Industry Publication.  Trade Show.  Sales Presentation.  Lead generation campaign.

We did a fun exercise this week (ok, fun for us, maybe not so much fun for non-video geeks) in which we listed over 30 different distribution platforms, and then discussed the strengths and weaknesses of each one.  Took us nearly two hours.  And we were just getting started.

I run up against this all the time – maybe you’re even thinking it right now.  “I’d like to have some video on my website.  It costs how much?!”  Yes, video can be a significant investment for a small or mid-size business.  But, it’s an investment that you certainly should make (of course I would say that, I own a video company).  But consider the raw statistics:  Video increases sales by 18%.  Figure out what that number translates to in your business.  Go ahead, I can wait.  Good, now you know how much you can invest in video and reasonably expect to recoup your money.

But – this is important now – even that very powerful tool of video won’t do anything for you if it isn’t seen.  And, most important of all, it needs to be seen by the right audience, and in the places where they can be found. 

Distribution strategies should go hand in hand with the content strategy itself.  What type of video content will resonate on YouTube, and what kind on an industry publication page?  Are they the same?  Could be.  Think about your audience members, who are they, what are they looking for, what problem are you going to solve for them, now think about all of the places you can connect with them.  In their homes, their offices, on the go.  How can you maximize that investment by spreading your message out in as many places as it is right for, in as many places as you can reach that oh-so-important target audience? 

Have a video content and distribution strategy already worked up?  Want me to take a second look at?  Give me a call.  314-322-8599. 

Recent Posts
A Cause for Celebration
What do Pepsi, the Milwaukee Bucks, and Solstice Productions Video have in common?  We were all just named Telly Award […]
Happy Not-So Accidents
To Script or Not to Script? That is the question asked by just about every business when they embark on […]
Happy Holidays!
The end of a year comes with a lot of activities, demands, last minute and not-so last minute things to […]